Although there is some discussion around the exact definition of the term millennial, one thing is for sure: the game has changed. The new generation of consumers also came with their own specific needs and requirements. If your company wants to reach millennials, it should definitely be on the same page as they are, which means that you should understand how the millennial generation thinks so you can give them what they want.
Here are seven things you can do to reach millennials, also known as Generation Y:
Produce Outstanding Content
Traditional advertising simply doesn’t work on millennials. What they are looking for is useful information that can help them solve a problem, answer a question they have, or just explain a term or concept. Providing exclusive content will give your brand credibility and, in some cases, you might become the first source people go to for knowledge on a specific topic. However, nowadays it’s not so easy to compete with all the content that is being produced every hour. That’s why the next tip is especially important.
Collaborate with Key Influencers
It doesn’t matter how good your content is if it doesn’t reach enough people. Bringing influencers into your brand community increases your chances of being noticed by millennials. 20% of women on social media are influenced by bloggers when making a purchase. Every marketer knows that word-of-mouth advertising is the best promotion, and working with key influencers is just the twenty-first-century evolution of it. The new generation trusts influencers because they are real people who can make them feel a part of the creation process.
Embrace Personal Expression
Millennials just feel the need to participate in the process of creating a product. They highly appreciate individuality. Allowing the Y generation to express their personality is an effective way to reach them and make your product or service valuable to them as customers. An interesting fact to mention is that 46% of millennials have created online content in the form of pictures and video.
Think ‘Mobile First’
It is proven that many millennials spend most of their online time on mobile devices. This is where the decision-making happens as well. If your online platform is not optimised for mobile devices, you are automatically losing a big part of your potential customers.
The millennial generation is much more conditioned to using the Internet than any other. They might not have grown up with it, but it has definitely become an essential part of their lives. According to a study, 6 out of 10 millennials prefer to watch a company video than to read a newsletter. All this leads to the conclusion that videos should become a major part of your strategy when targeting millennials if it’s not already.
Support a Cause
Almost 50% of millennials claim that they are willing to buy a product or service from a company that supports a cause they believe in. This is a great opportunity for your brand to attract Generation Y as customers as well as do well by the environment or an important humanitarian cause.
“Cool” Is Replaced By “Useful”
This is especially the case when it comes to millennials who are already parents. More than 16 million millennial women are mums in the United States alone. This is a pretty broad potential customer segment, and if you want to speak their language and engage them as buyers you should think about how to make your product useful. Practicality is a typical quality of Generation Y and so should it be for the product they are purchasing.