How Great Content Can Raise Your Profile and Help You Reach Your Career Goals

published Mar 21, 2017
1 min read


Reaching the top of your game is a tireless process that requires grit, determination and an awful lot of patience.

Nowhere is this more evident than in the field of technology, where the world’s most prolific CTOs take an inordinate amount of time to reach the pinnacles of their career. Adobe’s Abhay Parasnis, for example, spent nineteen years in nine separate positions before becoming their CTO.

Did Parasnis rely solely on training and mentoring to help him reach that career goal? It’s highly unlikely.

In order to raise your profile and reach your goals in the modern age, you need to do quite a bit more than the traditional career-building stuff. In today’s post, I’m going to focus on one in particular – content creation.

I firmly believe that, by regularly creating content, you stand a far better chance of being noticed and reaching the most sought after destination of your career.

Here’s why:

It establishes you as a thought leader

Sixty-one percent of UK marketers say they are committed to developing content marketing strategies this year – a statistic that surely proves how popular this form of business promotion is in the digital age.

Content can be put to use personally, too. By regularly blogging, podcasting or producing video, you can establish yourself as a thought leader within a particular field. That will earn you respect and build an audience that starts to trust you.

By building an audience and offering your own advice and thoughts on a topic, you’ll soon get noticed by people who could help you reach your career goals – it’s that simple.

It shows you’re not afraid to speak out

We now live in a world where virtually anyone can be a publisher. All you need is a laptop, smartphone or tablet and an internet connection.

Not everyone uses this power wisely or to the greatest effect, but as a determined businessperson, you can. Don’t be afraid to use content as a method by which to air your views. Say what you think, publish something when an event, person or industry development has angered you and offer your own take on spicy topics. If you demonstrate a lack of fear in speaking out, you’ll build an enviable reputation that is as good as (if not better than) any detailed CV.


It helps build a unique social media profile

Social media is a form of content in itself, but it typically plays a far more important role in content creation.

Let’s say you decide to blog regularly. That content won’t proliferate without a bit of a push, and platforms like Twitter and Facebook are perfect for amplifying your thoughts. What’s more, a great presence on social media is vitally important in the digital age.

With the right online persona, you stand a far better chance of moving up the food chain and maximising opportunities in your industry. Some very important people in your field will be on the lookout for talent on social media, and if you use it as a method by which to share your content, they’ll quickly take note.

Wrapping up

Have I tempted you to pick up the digital pen and write, or switch your camera on? Go for it! The best thing about content creation is that you own it and can experiment to your heart’s degree.

Be brave, and start telling your own story – you never know who’s listening or where it might lead.


Profile_pic_guest_blogWritten by Mark Ellis

Mark Ellis is a freelance writer who specialises in copywriting, blogging and content marketing for businesses of all sizes. Mark’s considerable experience at director level and deep interest in personal and business success means he’s ready to comment on anything from freelance writing to workplace dynamics, technology and personal improvement.