6 Tools Your Start-up Business Needs to Succeed

published Jul 26, 2019
2 min read

Startup Tools

Kick starting a small business can be incredibly stressful, especially so if you aren’t implementing the best tools to do the job. As an entrepreneur with a vision, it’s important that the effort you put into creating your product or service is being promoted and supported appropriately in order to reach clients and grow your staff.

This article will breakdown a few of the key tools any startup business needs to succeed in the digital age and what these tools can offer you as your company grows.

A Website

In order to grow your brand, you need a website where any interested customer can turn to for relevant information about your company, the products/services, and the business model. Without a website that is easy to navigate and understand your client base won’t be able to connect with your company on a more personal level and it can affect how well you do in your market.

It is important to create space that is aesthetically pleasing to whoever visits it as well as informative and interconnected with other social channels so that potential clients can reach you wherever they need to. Establish yourself as a legitimate company and make your online platform as efficient and pleasant to use as possible.

Online Video Messaging

Most likely as a new business a lot of expenses will have to be cut in order to save more for your product of service. This can include rent on an office, so you will most likely be working remotely initially as you build your brand and your company starts to take off.

In a situation like this it is important to have the right software to help you stay connected with your team or clients even if you can’t be with them in person. With online video messaging you are able to communicate and collaborate seamlessly as you would in an office, however, it allows you more freedom to work from wherever you need to as your company grows and you gain enough traction to eventually afford an office space.

Online Document Storage

As your business grows you will have more confidential company and client information that you’ll need to store safely so that no unwanted third parties can access it. Online storage is your best bet when it comes to ensuring safety because of the level of security certain providers offer.

If you are looking to store inconsequential data then a generic platform will be more than suitable, but if you’re information cannot be disclosed then you should partner with a virtual data room provider, such as Firmex, who offers the utmost security and control of data throughout arduous deals and projects. The plethora of online virtual data room reviews will illustrate the importance a VDR plays in the success of a company when it comes to information security and growth.

Social Media

In this day and age, it is virtually impossible to make a name for yourself if you don’t have some sort of social media platform to promote your business on. Be sure to utilize the main ones, such as Instagram, Twitter, and Facebook, in a way that will help you grow your customer base and get your name out there. It is also important to figure out your brand and tone when it comes to online copy seeing as it is what will entice your customers to visit your website and partner with your company in the future.


As much as it will seem like you’ll be doing everything on your own when you first start your business, you will need to look for outside help when it comes to your accounting. If you’re not quite ready to hire an accountant that will be devoted to your business there are a variety of applications online that can help you balance your books and give you a helping hand in the early stages with your business expenses. These can also be stored in a company virtual data room so that all confidential information stays secure.

Job Post Platforms

Once your company has grown significantly you will need to start looking for employees that can take some of the burden of running it off of your shoulders. You can use platforms such as Indeed or LinkedIn to post job positions when you are ready to grow your team and embark on a new direction in your company’s journey.