Expanding Your Channel Away From YouTube: A Guide

published Mar 09, 2021
1 min read

Online Channels

YouTube is arguably one of the most beneficial platforms for you to use for your channel. Not only is it a household name but it has also been around for many years. YouTube has grown since it first began but that doesn’t mean that your brand can’t also outgrow YouTube. What happens if your audience decides to stop using YouTube altogether?

In this case, it would be useful to expand your channel away from YouTube to continue reaching these people in the future. Below, we are going to offer some tips to help you do this.

Why Expand Your Channel?

First of all, it doesn’t hurt to look at some of the reasons why you want to expand your channel away from YouTube. For example, if you have found that your audience just isn’t using YouTube as much anymore, you can’t just move to any other platform. You need to make sure that you know where they are and that you go there, not anywhere else.

Additionally, you might simply want to expand your channel to reach a higher volume of people. This is a common reason for this kind of growth, and it can actually be very beneficial. Once you know why you are doing this, you can start making some concrete plans.

Using OTT Platforms

One of the best ways to expand your channel away from YouTube is to use an OTT platform. OTT stands for Over The Top and this is a kind of streaming platform that you can brand to fit your business. Streaming is becoming much more popular and as someone who has a big YouTube presence, you will probably already understand the benefits of OTT.

When looking for OTT platforms, make sure to look for inclusive services that offer monetisation and analytics. This way, you’ll expand your channel and potentially make some money away from YouTube.

Social Media Is Useful

Alongside the right OTT platform, you will want to make use of social media channels to expand your channel. Social media channels like Facebook, Instagram, and Twitter go hand in hand with some of the biggest YouTube channels as they can give you an additional method of engaging with your followers.

If you are interested in sharing shorter video content away from YouTube, Tik Tok is another channel to consider. While the demographic for this channel was young previously, it has been maturing over the past year. This might be something to consider if you are hoping for some speedy growth.

Don’t Stray Too Far…

Finally, we recommend that you try to stay as true to your brand as possible. If you have a large YouTube following, then you can’t start creating new content that doesn’t align with your brand values on other channels. This can alienate your existing audience and result in you starting to lose YouTube subscribers and video views at the same time.

For example, if you start working on a lot of sponsored posts as an influencer, this might affect the opinion that your original followers have of you. Yes, you need to earn money, but you must also stay true to your brand. This way, you’ll maintain an audience across various channels.

Try These Tips

If you are hoping to expand your brand away from YouTube, then you should take on board all of the advice that we have given you. There are so many great channels that you can use to really grow and ensure your YouTube presence maintains intact at the same time. Whether you are an individual or you are running a business, you’ll manage to pull this off.