Tips To Grab Your Customers’ Attention
Marketing is one of the most difficult parts of running a business. It can cost a lot of money, yet it might not even reach the people you need it to reach. How can you be sure? How do you even know where to start? The fact is, you must do a lot of research and ensure that you are capturing the attention of the right people. Once you know who you’re marketing to, the next step is how to market in a way that they are sure to notice. With that in mind, here are some tips to help you grab your customers’ attention and show them what you can offer. Read on to find out more.
Write A Memorable Headline
No matter where you intend to place your advertising, whether it’s online or in print, or even on the side of your car, you’ll need to think of a great headline. It’s this that will capture the attention of anyone who sees it, and everything else – all the additional information – will be read later. If the headline is not interesting or intriguing, then the rest of the information won’t be read at all. Therefore, it’s clear that a good headline is essential.
When you write a headline it must be succinct – too many words and too much information makes it hard to read quickly and difficult to remember. Just two or three words should be enough to convey a short message and to draw people in. Because your headline is so important, it’s often wise to speak to a professional about writing one for you. Once the headline is right, the rest of the ad is much easier to focus on.
It might be that video is the ultimate marketing tool, and many business owners just aren’t aware of that fact yet. Many people turn to video on sites such as YouTube before anything else when they want information. In fact, these days these shorter videos are actually being used instead of TV and as a form of entertainment. With so many people watching videos every day, it would be a waste if your business didn’t factor this into your advertising and use it in some way.
If you want to make a video, it doesn’t have to be long, and as long as it is interesting, people are more likely to watch it than they are to read a blog or webpage. Again, outside help might be required, but don’t worry – there are specialists to help you no matter what sector you are in. If you run a car dealership, for example, SnapCell can ensure your videos are top of the line.
If we go right back to the basics and consider how to get people to enter your physical store, it’s movement that is most important. Movement will catch someone’s eye and make them look in your direction, which is why it’s a good idea to have some form of moving object outside or close to your store or workplace. This could be a flag, a swinging sign, even an inflatable object.
Once you have something like this, people will automatically look at your business. They might not need anything from you at that moment, but they will remember you in the future when they do and come straight to you thanks to the movement you put in place.