How to Increase Revenue at Your Beauty Salon
The last five years have seen the number of beauty salons in the UK rise by around 25%. This means fierce competition for established businesses, and for newer ones, too.
If you’re looking to grow your beauty salon business, then there are a few worthwhile strategies you might employ to give yourself a worthwhile edge over the local competition.
Offer New Services
If you’re offering a broad range of services, then you’ll be able to draw in a broad range of customers.
For example, if you offer gel nail polish and nail art, then you’ll be able to bring in customers looking to accessorise their fingers – and you’ll also be able to benefit when they look to shop for other services.
At the same time, you don’t want to offer too broad a range of services, where doing so might compromise the quality.
Beauty is obviously a very image-based industry – and as such, you’ll want to make the most of image and video-sharing platforms like Instagram and TikTok.
By setting up profiles on multiple networks, and posting regularly, you’ll be able to establish yourself as a go-to expert among your followers. You should ideally encourage interaction between your audience and you with the help of competitions and other events.
Naturally, you’ll want to focus your efforts on the social networks that your customers are actually using.
You might figure this out by looking at the demographics of your clientele. You needn’t collect data to do this: if you’re paying attention, you should get a feel for who your more valuable customers are.
Increase Client Retention
It’s much easier to hold onto an existing client than it is to win over a new one. As such, you might market to those existing clients with the help of loyalty schemes and discounts targeted toward long-time customers which will reward them for coming back to you rather than going elsewhere.
Naturally, the best way to retain clients is to offer the best possible service.
The most successful businesses in the world put the customer at the centre of their strategy. The better the experience enjoyed by your customers, the more likely they will be to come back and spend more money.
But of course, you’re not going to be able to tell where your service is in need of improvement if you don’t encourage existing customers to speak up.
There are a number of ways in which you might troubleshoot your customer experience. You might encourage your customers to fill in questionnaires, or recruit a third party to pose as a new customer and fill in a mystery shopper report.
You will then be able to see any issues that your customers may be facing while using your salon and can address them to ensure that you are providing the best experience possible.