Crypto for e-Commerce: Do Businesses Benefit?

published Mar 20, 2023
2 min read

Cryptocurrency has made continual headlines for the past year. People are curious about the evolving financial system, so do businesses stand to benefit? Learn more about the potential of crypto for e-commerce and why it’s something business owners can consider while expanding on their success.

What Is Crypto for e-Commerce?

Crypto is another term for digital currency like Bitcoin or Ethereum. The most significant difference is the federal government doesn’t back cryptocurrency to regulate its value or provide consumer protection. Because it functions independently, cryptocurrency can skyrocket in value.

The appeal draws global consumers into the crypto economy, so businesses can consider adapting to the currency to meet their consumers’ needs. They might also enjoy a few other financial advantages that a cash market can never replicate.

Payment Methods and Cryptocurrencies

Business Benefits of e-Commerce

Consumers pay for goods in services in various high-tech ways. They may tap their credit card to a point-of-sale (POS) machine or swipe their phone to spend with their digital wallet. Now they also want to use their cryptocurrency to support their favorite brands.

There are numerous benefits for businesses that accept crypto for e-commerce payments. Learn how your company could benefit by adapting to this currency.

1. Lower Transaction Fees

When a customer inserts their credit card into a POS machine, the business pays transaction fees to the card’s bank and the payment processor. It takes money away from the company providing the goods or services, but modern consumers don’t enjoy working with businesses that only accept cash. The good news for business owners is that crypto doesn’t work the same way.

Virtual e-commerce payments have minimal processing fees and chargebacks because the blockchain validation is instant. No third parties require fee payments, so businesses keep more of the profit from each transaction. Crypto is a collection of computer code lines. Businesses benefit from lower transaction fees without a bank or credit card company monitoring each consumer’s purchase.

2. Global Consumer Reach

Due to transaction complications, small businesses may hold back from expanding to international markets. When someone buys something from another country, their payment goes through exchange rates and becomes subject to transaction and additional processing fees.

Cryptocurrencies are instant transactions. Business owners don’t have to wait for payments to clear or pay additional fees to clear international banks. They’re immediately open to global markets and new demographic groups by allowing crypto payments for e-commerce products.

3. Access to Liquidity Pools

Business owners could also open to liquidity pools to accept more than one form of crypto. Potential customers may only have Ethereum, so they would seek products or services elsewhere if they found a company that only accepted Bitcoin. However, business owners utilising liquidity pools can combine their crypto assets to swap currencies quickly.

This is a significant benefit of crypto for e-commerce payments. Businesses can appeal to global audiences and continue expanding to consumers with various cryptocurrencies. Liquidity pools remove barriers like conversion waiting periods and the inability to accept specific currency types.

4. Bigger Potential Clients

Crypto isn’t just empowering individual consumers — significant vendors also recognize the benefits of crypto for e-commerce. It’s why companies like Galaxy Digital Holdings and MicroStrategy maintain the largest crypto portfolios in the world. A business hoping to expand its consumer base with more affluent clients can offer crypto transaction capabilities so clients with significant portfolios can do business with them.

5. Additional Balancing Assets

Balance sheets are essential to any business owner. They’re how you keep track of your risk and return investments while sustaining daily operations that generate cash. Crypto could become an additional balancing asset that may retain better value.

Numerous factors can depreciate the dollar and cause a financial loss to business owners. When the federal government prints more money or struggles to control rising inflation rates, the cash value of a business’s assets sinks. Crypto doesn’t connect with those factors, so it could provide secondary stability to the asset portfolios of small and large companies.

Consider Crypto for e-Commerce

Business owners stand to benefit from learning about crypto for e-commerce transactions. There are numerous ways digital currency can increase profits while helping consumers. By avoiding transaction fees, separating from financial factors like inflation and connecting global markets using the same money, crypto can revolutionize how someone operates their business if they know what they stand to gain.