In the last 5 years, Snapchat has, once again, revolutionised the instant messaging world. After Skype, WhatsApp, Line, and a lot more other applications, the idea of an image messaging app has spread all over the world, reaching 100 million daily users. Nowadays, the company Snap Inc. is moving ahead to be listed on the US stock market, where its worth will be estimated between $20bn and $25bn (£16bn-£20bn).
The popularity of this app has increased so much that it started to play an important role, even in the business sector, thanks to the extensive reach it has on the youngest target market (13-24 years old), which represents 60% of Snapchat’s users.
How to Use Snapchat for Business?
#1 Access to Behind the Scenes
Give to your followers the opportunity to discover something new about the company: the release of a brand-new product, the organization of fairs and events, or general updates. Give more insight to followers, and their engagement-rate with the company will increase.
#2 Live Events
If your company is organising events or attending fairs, do not hesitate to take a short video on Snapchat to show what is going on. You will encourage your followers to appreciate the company and to feel they’re a part of it.
#3 Promote Discounts and Offers
Use other social networks to spread the news that by following the company’s Snapchat profile, people will receive vouchers and discount codes. The followers will increase outright, and they will most likely share the news with friends and family as well.
#4 Contact Influencers
Influencers are those people who have a fundamental role in the social media world. They know their followers (even if they have millions of them), they have knowledge about the latest trends, and they add more value to your brand. Get in touch with one of them and form a collaboration. You can increase your brand awareness through the influencers.
#5 Address Relevant Issues
Even though the original purpose of this app was flippant, it can be used to promote the most important objectives for the company, whatever they may be. In this way, snaps can be used to share ideas and thoughts about relevant issues, and to reach the heart of consumers.
Be authentic! Customers need to feel engaged, and see that the company values are real. Don’t be boring, show different types of content: products, fairs, co-workers, and more. Be creative, think about all the possible ways to attract new followers.