London Real Estate Marketing Trends for 2023

published Sep 30, 2022
2 min read

As we move into the new year, it’s time to start thinking about real estate marketing trends for 2023. In London, we’re shifting away from traditional marketing tactics and towards more innovative, tech-driven approaches.

Before finalizing a property deal in London, it is advised to consult London conveyancing services because they will keep your property transactions safe and hassle-free.

Here are some of the most important trends to watch out for in the coming year.

Virtual Reality Tours

One of the most popular trends in real estate marketing right now is the use of virtual reality (VR) tours. This technology allows potential buyers to explore a property from the comfort of their homes, getting a feel for its layout and features without stepping inside.

VR tours are particularly popular with buyers who live far away from the property they’re interested in or who are looking to buy remotely.

AI-Generated Listings

Another trend we’re starting to see more of is using artificial intelligence (AI) to generate listings. AI-generated listings are created by algorithms that scrape data from various sources, such as MLS listings, social media, and market data.

These listings are then fed into a machine learning system that analyzes the data and produces a listing tailored to the buyer’s specific needs and preferences.

Augmented Reality Apps

Augmented reality (AR) apps are also becoming increasingly popular in the real estate industry. These apps allow users to superimpose virtual 3D models of properties onto their surroundings, giving them an immersive way to explore a listing.

AR apps can be used for both residential and commercial properties. They are particularly useful for buyers who want a sense of how a property would look in person without having to schedule a viewing.

Social Media Marketing

Social media is one of the most powerful tools at your disposal when marketing your properties. Platforms like Twitter, Facebook, and Instagram provide you with a direct way to reach potential buyers and build relationships with them.

By sharing relevant content and engaging with your audience, you can create a strong social media presence that will help you sell more properties.


With the advent of social media and big data, businesses now have access to vast information about their target audiences. This means that they can personalize their marketing efforts like never before.

In real estate, this could mean creating targeted ad campaigns based on things like age, location, or relationship status. Micro-targeting and personalization allow you to be very strategic with your marketing efforts and ensure that your message reaches the right people.

Email Marketing

Email marketing remains one of the most effective ways to reach potential buyers and convert them into leads. By sending targeted emails with relevant information about properties, you can stay top-of-mind with your audience and increase the chances of making a sale.

Plus, email campaigns are relatively inexpensive to set up and execute, making them a great option for businesses of all sizes.

Green House Plant

Increased Focus on Sustainability

As climate change becomes an increasingly pressing global issue, an increasing number of homebuyers are interested in purchasing homes that have been built with sustainability in mind.

Sustainable features such as solar panels, rainwater harvesting systems, and green roofs can help to offset a home’s carbon footprint and will likely become more and more desirable as time goes on.

Rise of Proptech

Proptech, or property technology, is an umbrella term that refers to the use of technology in the real estate industry. This can include using drones to take aerial photographs of properties to use blockchain to streamline the homebuying process.

Proptech is becoming increasingly popular in the UK as it makes the real estate process quicker, easier, and more efficient.


These trends are just the tip of the iceberg regarding real estate marketing in 2023. To stay ahead of the competition, it’s important to keep your finger on the pulse of the latest technological advancements and consider how to use them to effectively market your properties.

If you’re unsure where to start, don’t hesitate to contact a qualified real estate marketing agency that can help you make the most of these exciting new trends.